The end of an era

When Hans Bruynooghe handcrafted the first aluminum roof racks 18 years ago, mobietec was born. With dedication and a groundbreaking vision, Hans transformed mobietec into an extraordinary company that made its mark in the world of roof racks.

As mobietec grew, Hans had less time for his passion: product development. Now, it’s time to complete the circle. As you may already know, Hans is passing the torch of General Manager to Emmanuel Hofman.

To mark the end of this chapter, Hans has left a message for all of you.

Over the past year, mobietec has experienced impressive growth, with leadership shared by not one, but two General Managers. The torch has now officially been passed from Hans Bruynooghe to Emmanuel Hofman.

Emmanuel has played a crucial role in our company over the past year. Alongside Hans, he has worked hard to understand every aspect of our organization and prepare for his new role. Although the automotive industry was new to Emmanuel, his seamless integration reflects his dedication and hard work.

Growth requires commitment, and that’s exactly what Emmanuel has shown this year. We are immensely grateful to our customers for their openness and flexibility during these changes.

Although some of you may still need to get to know Emmanuel, we are confident that the coming year will feel as if he has been an integral part of mobietec from the beginning. Together with the entire team, Emmanuel will lead mobietec forward.