When Hans Bruynooghe handcrafted the first aluminum roof racks 18 years ago, mobietec was born. With dedication and a groundbreaking vision, Hans transformed mobietec into an extraordinary company that made its mark in the world of roof racks.

As mobietec grew, Hans had less time for his passion: product development. Now, it’s time to complete the circle. As you may already know, Hans is passing the torch of General Manager to Emmanuel Hofman.

To mark the end of this chapter, Hans has left a message for all of you.

Over the past year, mobietec has experienced impressive growth, with leadership shared by not one, but two General Managers. The torch has now officially been passed from Hans Bruynooghe to Emmanuel Hofman.

Emmanuel has played a crucial role in our company over the past year. Alongside Hans, he has worked hard to understand every aspect of our organization and prepare for his new role. Although the automotive industry was new to Emmanuel, his seamless integration reflects his dedication and hard work.

Growth requires commitment, and that’s exactly what Emmanuel has shown this year. We are immensely grateful to our customers for their openness and flexibility during these changes.

Although some of you may still need to get to know Emmanuel, we are confident that the coming year will feel as if he has been an integral part of mobietec from the beginning. Together with the entire team, Emmanuel will lead mobietec forward.

Latest news

Women in action!
Women in action!

Today, on International Women’s Day, we want to take a moment to celebrate the incredible women on our team who make essential contributions to the success of our company every single day. Here’s a look at the different roles of the women who help drive our organization forward:

Read more | Women in action!

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Teambuilding 2025
Teambuilding 2025

The entire mobietec team traded their daily work routine for a day full of fun. Instead of sitting behind their desks or working in the workshop, colleagues took the wheel of go-karts.

Read more | Teambuilding 2025